I will be speaking at the MobileYouth Live Webinar Next Thursday

Source: Big Brand On Campus

Catch me LIVE next Thursday at 12:00 PM EST!  Join the first of an on going series of live youth marketing discussions brought to you by MobileYouth.org

I will be discussing how organizations connect and maintain relationships with college students

Global Youth: U.S. Hispanic and Latin American Youth Trends

Source: Barking Robot

A 2008 report by the Pew Hispanic Center forecast that "the Latino population, already the nation's largest minority group, will triple in size and will account for most of the nation's population growth from 2005 through 2050. Hispanics will make up 29% of the U.S. population in 2050, compared with 14% in 2005";

Carl’s Jr. Tries to Go After the Young, and Hungry, Skateboarding Fan

Source: Media&Advertising

That has been the cry of fast-food chains in the last few years, as teenage boys have turned away from television and radio to nontraditional media.

The chains have been outdoing themselves trying to get their attention. This winter, Burger King ran a campaign offering a free Whopper if people delisted 10 of their friends on Facebook. (Burger King decided to drop the campaign after Facebook asked it to stop notifying people that they had been de-friended.) Jack in the Box is creating something called GutterBowl leagues, in which bowlers with the lowest scores are rewarded with burgers.

Desire Paths: Branding for Digital Lives

Source: Slideshare

Our new digital lives demand a new evolution in branding. I’d love to tell you more about this. Email me: speaking@mik

Desire Paths: Branding for Digital Lives

View more presentations from Mike Arauz.

50 Youth Marketing Keywords You Need to Know PART FOUR (Graham Brown mobileYouth.org)

50 Youth Marketing Keywords You Need to Know PART FOUR (Graham Brown mobileYouth.org)

View more presentations from Graham Brown.

Serve Communities, Serve People

Source: 180360720

If serious marketers would never find themselves interrupting an ongoing telephone conversation, why do we let ourselves interrupt a Facebook conversation?

Social arenas are not regular media channels but conversations. marketing on these arenas are all about creating conversations, or stimulating existing ones, not interrupting them.

The Legitimacy of Ethnic Marketing

Source: Trends Updates

Ethnic marketing does not sit well with people who see it as racist. Actually, as far as the tenets, vision, and mission of marketing go, ethnic marketing is a timely and useful response to the developments and needs of the modern age. In fact, ethnic marketing has gone beyond being a concept whose time has come. It is now an imperative in this day and age of diversified markets. Today’s markets are fragment into various groups, interests, or concerns. Companies will not keep their heads above water if they ignore the opportunity and need to create strategic focus in their marketing efforts.