Red Bull Formula Drift Licensing Event at Long Beach

Source: Youtube

Red Bull BC One: Part 1

Earlier this month, Red Bull hosted their annual BC One competition, the internationally acclaimed battle of the 16 greatest B-Boys in the world (reppin a dozen countries). URB.com was honored to be a fly on the wall before, during and after the competition and over the next few weeks, we’ll be bringing you event info and exclusive footage from some of the competitors and the man himself Rakaa Iriscience, event host, legendary emcee and overall cool dude.

Source: URB Magazine

Underground Hip-Hop in Shanghai - Part 1

Many of the most well-known pop stars in China use elements of hip-hop and R&B in their music, including Jay Chou and Wilber Pan.  However, there is a scene of more pure or underground hip-hop in Shanghai that stays true to the original style and sound of hip-hop, which was started in the Bronx during the 1970s.  Additionally, there is a related genre of what can be called Chinese hip-hop ("嘻哈" in Chinese) which exists in between and overlaps with both the commercial "pop-rap" and underground hip-hop genres.

Source: Asiacounternetwork

Is social media responsible for the emo movement? - Vox

I’m curious to explore whether it is possible that social media and new technologies can be directly linked to today’s growing emo culture. Before I get into this, let’s first take a look at the latest statistics from eMarketer regarding teens and their online consumption.

Source: Lexyklain.vox

Underground Hip-Hop in Shanghai - Part 1

Many of the most well-known pop stars in China use elements of hip-hop and R&B in their music, including Jay Chou and Wilber Pan.  However, there is a scene of more pure or underground hip-hop in Shanghai that stays true to the original style and sound of hip-hop, which was started in the Bronx during the 1970s.  Additionally, there is a related genre of what can be called Chinese hip-hop ("嘻哈" in Chinese) which exists in between and overlaps with both the commercial "pop-rap" and underground hip-hop genres.

Source: Asiascoutnetwork

Women targeted in new Wii workouts

Console game publishers are working up a sweat in their efforts to win over a casual gaming audience.

Peter Moore, once a PE teacher but now head of EA Sports, says he has given himself some tough workouts testing its new Active personalised fitness product for the Nintendo Wii, but sees women as the natural target audience.

Women, consistently in the minority as game players, have been drawn to the Wii and the activities made possible by its motion-sensing controller. EA announced today it will launch Active next March, leveraging the popularity of Nintendo’s Wii Fit and its balance board accessory, which resembles a bathroom scale.

Source: Tech Blog

Multicultural Marketing Hot, Success Not - eMarketer

More than three-quarters of US marketers surveyed by the Association of National Advertisers (ANA) in August 2008 had multicultural marketing (MCM) programs, and two-thirds said their companies’

Source: eMarketer.com

Nike And Ashoka Help Young, Female Athletes Get Proactive

Proving that not all youth-oriented social activism has to happen on Facebook, Nike and Ashoka's Changemakers recently launched "GameChangers: Change the Game for Women in Sport" an online competition that challenges young social entrepreneurs to come up with ways to "leverage sport for positive social change in the lives of girls and women." Until February 11, 2009 the retailer and non-profit funding organization will be accepting submissions and nominations for innovative solutions in the field of sport for social change.

Source: Ypulse

NFLshop.com Goes After Women

NFLshop.com is trying a different approach this holiday season. Instead of tapping into its predominantly male audience, the National Football League's e-commerce arm will go after female shoppers, who make up the majority of the site's business this time of year.

While the online shopping demographic usually skews 70 percent male and 30 percent female on NFLshop.com, around Christmas the numbers flip, said Bob O'Keefe, who oversees NFL Direct, the sports organization's database of 25 million fans. Last year, 60 percent of the site's shoppers were women during the holidays, per the company.

Source: Brandweek

Red Bull Shoot to Thrill 2008 Trailer

This is Red Bull Shoot to Thrill 2008 Contest Trailer. For more info please visit: www.redbullshoottothrill.com

Source: Red Bull Skateboarding

RED BULL'S SKATE and CREATE

COME AND WATCH SKATE AND CREATE and MAKE UP YOUR OWN MIND WHO WON!

Source: Red Bull Skateboarding : News

Great Brands & Youth Marketing: How does a large brand build relevance with Youth? (Scion)

Youth Marketing is all about something you do with not to youth.” Graham Brown (mobileYouth 2008 Report) Following my earlier riff about trends in the marketing of Great Youth Brands (last time was Red Bull), I’d like to talk about one of my favourites. This is the key question - how does a mass market “everything to everybody” brand build relevance with a specific segment - such as Youth? Consider this challenge facing the largest and most profitable automotive manufacturer in the world - T

Source: [Technorati] Tag results for mobile youth

Scion Speak

This new campaign for Toyota's economy brand, Scion, is aimed squarely between the eyes of the marque's target demographic - the young, trendy and skint.

Created by StrawberryFrog, New York, 'Scion Speak' aims to take the 'brand ambassador' concept one stage further by turning every advocate into a genuine spokesperson - with their very own unique 'symbolic language.'

Source: threebillion

Beachheads links this week

*FT.com Relaunching This Week: Pink Front Page, New Name Target 'Obsessive' Users
FT.com will tomorrow roll out the latest installment of its long-term web redesign with a pink front page and a region-specific homepage for its growing Middle East audience.

* Starbucks + Teachers= Free Coffee!
Starbucks, as part of their back-to-school campaign,  has announced that during the month of September they will be giving teachers a free cup of coffee on.

* Scion Speak
Toyota strikes again...simple but cool

* Great Brands & Youth Marketing: How does a large brand build relevance with Youth? (Scion)
Youth Marketing is all about something you do with not to youth.” Graham Brown (mobileYouth 2008 Report)

* Red Bull Music Academy - Brilliant
I’ve not really looked into the Red Bull Music Academy stuff before.

* Here i Am - Nike Women
"Once upon a time.....there was a girl who, with the help of a fairy god mother, married a prince…" Sounds about as believable as "John McCain married Barack Obama." Maybe that's why advertisers love to use real stories. And it actually works.

* Using Shoes to Sell Cars - Chevy Traverse Ad Exploits Compulsive Shoppers (VIDEO)
Many people think that if a woman owns an SUV, it’s because she needs the room for something important--perhaps a boyfriend, a husband, children, or even the family dog. Maybe she needs lots of cargo space…

* HSBC favours richer First Direct customers
Well-heeled mortgage borrowers at internet-bank First Direct are getting a better deal than their poorer relations at parent company HSBC

* WOM Influence &…Ethnicity???
Today, the Center for Media Research emailed out some BIGResearch from this mouth looking at the % of respondents in various groups who respond that their purchases in certain categories are influenced by Word of Mouth: BIGResearch on WOM As a WOM Marketing practitioner and general data hound, I love a good chart. 

Starbucks + Teachers= Free Coffee!

Starbucks, as part of their back-to-school campaign,  has announced that during the month of September they will be giving teachers a free cup of coffee on. Here's the scoop from the Starbucks Ideas in Action blog:

Source: Derek E Baird Barking Robot

How people really use the iPhone

How people really use the iPhone

View SlideShare presentation or Upload your own. (tags: development interaction)

FT.com Relaunching This Week: Pink Front Page, New Name Target 'Obsessive' Users

FT.com will tomorrow roll out the latest installment of its long-term web redesign with a pink front page and a region-specific homepage for its growing Middle East audience. Those are some of the immediate changes but, as a redesign, it's more like a war of attrition: more changes are on the way but the whole process won't be over for some months. In an interview with paidContent:UK, FT.com editor James Montgomery spoke of his long-term goals and why there's no money to be made in attracting casual users.

Source: PaidContent.org

Linking Customers to Sell More Clothes

Uniqlo wanted to sell its new Bra Top range and so recruited 300 Japanese women to represent the brand. For a more in-depth look at this Idea of the Week and other case studies, visit Ad Age and CMDglobal's Inspiration site.

Source: Advertising Age-Latest News

Red Bull Music Academy - Brilliant

I’ve not really looked into the Red Bull Music Academy stuff before.

IT’S AMAZING.

There’s some brilliant video lectures and an awesome podcast. It’s like TED for cool music.

The lectures are full of heroic musical dudes from bunch of different genres. Tony Allen, Ron Trent, Arthur Baker, Prins Thomas, Dereck May, Superpitcher, Jazzanova, Radioslave, Recloose, Greg Wilson, Daniel Wang, Maurice Fulton, Alex Smoke, Kode 9, Mu-ziq, Mathew Jonson, Peter Hook, Dixon, Danny Krivit, Ewan Pearson and more.

Source: crackunit.com

Shaping Youth Interviews Girl Mogul Founder Andrea Stein

All Things Girl Week continues on Shaping Youth with some incredible resources and inspirations coming your way!

From 2,300 girls trained to be social change agents in 6 metro areas in 26 days via Carrie Ellett’s crew at Girls For A Change to a firstperson overseas experience at the YWCA in Addis Ababa, Ethiopia shared by International Fellows Program college recipient Anne-Reed Angino from our own GWLN.org Santa Clara University group of empowered leading ladies…But first…

Source : Shaping Youth