Source: Gen Y + Youth Culture Marketing
Energy drink mania has taken over Gen-Y and youth culture over the last few years. From Red Bull starting the craze and their smart marketing into youth culture to Monster and then Lil Jon's Crunk Juice and everything in between, playing on the fact that kids love extreme has been a major selling point for the drinks.
A few hours south is an energy drink company built in the grass roots action sports arena that is focused on building brand awareness as well as a long term brand recognition program for their consumers. DNA Energy Drink is a small team of motivated individuals in South Florida making big strides into personalizing their experience not only with consumers at events, but also the stores that carry their products. I recently had the pleasure of speaking with Geoff Armstrong, the VP of Marketing, on Youth Marketing, the Action Sports Scene and how the economy was hitting their operation. (The following has been edited to make it an easy read, but no context has been changed)
Energy drink mania has taken over Gen-Y and youth culture over the last few years. From Red Bull starting the craze and their smart marketing into youth culture to Monster and then Lil Jon's Crunk Juice and everything in between, playing on the fact that kids love extreme has been a major selling point for the drinks.
A few hours south is an energy drink company built in the grass roots action sports arena that is focused on building brand awareness as well as a long term brand recognition program for their consumers. DNA Energy Drink is a small team of motivated individuals in South Florida making big strides into personalizing their experience not only with consumers at events, but also the stores that carry their products. I recently had the pleasure of speaking with Geoff Armstrong, the VP of Marketing, on Youth Marketing, the Action Sports Scene and how the economy was hitting their operation. (The following has been edited to make it an easy read, but no context has been changed)
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