Source: Media&Advertising
That has been the cry of fast-food chains in the last few years, as teenage boys have turned away from television and radio to nontraditional media.
The chains have been outdoing themselves trying to get their attention. This winter, Burger King ran a campaign offering a free Whopper if people delisted 10 of their friends on Facebook. (Burger King decided to drop the campaign after Facebook asked it to stop notifying people that they had been de-friended.) Jack in the Box is creating something called GutterBowl leagues, in which bowlers with the lowest scores are rewarded with burgers.
That has been the cry of fast-food chains in the last few years, as teenage boys have turned away from television and radio to nontraditional media.
The chains have been outdoing themselves trying to get their attention. This winter, Burger King ran a campaign offering a free Whopper if people delisted 10 of their friends on Facebook. (Burger King decided to drop the campaign after Facebook asked it to stop notifying people that they had been de-friended.) Jack in the Box is creating something called GutterBowl leagues, in which bowlers with the lowest scores are rewarded with burgers.
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